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Every business is unique so is their target market. Once identified, you should know where to find them online!
As a business owner, first thing is to be able to know your target market and second is to know where to find them! luckily that's why we are here.
B2B Marketing
If you are into B2B that is selling to other businesses or professionals.
Some examples are if you sell professional courses/ you are a supplier/ you sell services that other business require. In that case the best platform for you will be LinkedIn or Facebook ads targeted to the decision maker in the business. For example, if you sell Security services, your Facebook ads should be targeted towards the operations manager/ the one responsible for security.
Selling to Teenagers
If your target market is people between the age of 14 to 21 which is quite young, the suitable platform for you will be Instagram and TikTok. Sorry to break the ice but if you use Facebook only this means you are considered old during the actual age.
Selling to mothers
If your target market is mothers meaning that you are selling baby products or maternity clothes, then the suitable platform for you will be Facebook or Facebook groups. For example, ' mums of the west'. People love being part of a community, especially mothers who often look for advice and help from other mothers. Being part of those groups will make you look more credible and build trust from your target market. One even better way to sell to Mother's would be giving free samples to Mum influences who will promote your products and talk to other mums about it.
Final word
While this can be accurate to a certain extend, we should keep in mind that each business/product/ service is different. What might work for one brand will not necessarily work for you.
But don't worry! That is exactly why we are here. If you are unsure of which stategy works best for your brand. Get in touch with us. We will work together with you to set up the best social media strategy for your brand.
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